What are you Looking for?
You know that Charlie Brown episode where the teacher is talking and he hears blah, blah, blah? Well social media marketing can get that way too.
Social media for your business should stand out. What we are saying is be creative with your posts. You are likely posting on a bi-weekly or monthly basis to connect with your followers. We bet if you do a self analysis of your past posts right now you will see how cookie cutter you have become. This we call the blah, blah, blah Syndrome. To overcome this tediousness in Facebook marketing, we recommend you use bright professional photos, lively emojis and do just plain “people talk” in your Facebook marketing. When you use these quirky photos and emojis, you add personality and emotion that is relatable to the reader. After wll, you do want to relate don’t you?
According to Adweek, over 92% of online posts include emojis. Sort of like dogs and children, people just gravitate to them. We promise that if you use just one quirky photo or emoji, you will raise your engagement to a higher level. This is called humanizing your Brand!
Then, when you see a post performing well, it is time to promote. Based on page views, shares, comments and other participation for your posts, you can put a budget together to get it even higher in the next level of exposure. Remember – Only Pay to Promote Your Best Performing Posts! Be prepared to capture new leads that start popping up as you start to get higher click-through-rates than what you see with the blah, blah, blah posts. Pictures/emojis express the message more accurately than words. If you need inspiration, use Canva for design and let your emotions run wild!