What are you Looking for?
Let’s face it, it’s not everyday you need a podiatrist, so in this digital era your practice needs to be front and center at all times.
Social Media is the most powerful medium that can do that effectively for you. If you having your front receptionist or finance person (or God forbid, even the nurse!) do this for you in between other work obligations… then you are doing a great disservice to them and to your practice.
There are strategies to follow. Engagement can only begin when you start to engage first. Do it right and often and you will see great results in no time!
Below are 5 top reasons the Geeks say Podiatrists need to thing about for their social media goals.
1. GET NOTICED IN YOUR COMMUNITY
Claim your business online so that future patients can locate you without hassle. Give them information about your expertise, hours open and multiple location locations.
2. DRIVE THEM TO YOUR WEBSITE LIKE YOUR DRIVING MISS DAISY
You probably paid a lot of money for a website to be developed and then what? It sits parked until someone arrives to take a look. With places like instagram, facebook and linkedin you must consistently post good, quality photos and content to drive them to that beautiful website you have on the Internet. One post every 2 to 3 months won’t cut it. Think more like 3-5 posts per week to get results.
3. SHOW THE PATIENT – DOCTOR EXPERIENCE
People are nervous about going to the doctor but as they say a picture is worth a thousand words. If someone has a foot odor, fungus or bunion problem it could be embarrassing to go to the doctor initially but if there is a genuine series of pictures of happy patients before and after, that can go a long way. Be the expert and convey that message to the person looking for a doctor just like you.
4. USE PROFESSIONAL PHOTOGRAPHY (Sometimes)
Sometimes the nurse just snapping a picture is just what the doctor ordered but having your photo and those who surround your practice shown in a series of professional photos can put your practice above the rest. It shows that you take enough pride in your practice and that is reflected in how you treat your patients.
5. STAY ABOVE THE COMPETITION
Doctors don’t always like to think of themselves in a “running a business” kind of way but in essence that is exactly what you are. You are in the business of helping people have happy feet. Exposure above the podiatrist who posts regularly or takes the time to engage frequently can be easily attained once you know who to target. Take time to study your competition. Look at other doctors’ social media in far away cities. You will be surprised at how to pick up tips for use on your page.
We give you these tips because we want to not only be successful in social media but enjoy it too. If you “get it” but want to focus on what you spent years studying to help patients, then there are guys like us to help you. Just send a message to our Geeks and we will show you how we do social media management 24/7 so you don’t have